H&M announces collaboration with Colombian designer Johanna Ortiz
H&M recently announced a flirtatious and feminine collaboration with the Colombian designer Johanna Ortiz. Featuring the flamboyant colour palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement. An exclusive pre-drop of four dress styles were already released in selected stores and at hm.com on Dec. 3 and are still available online at a very affordable price. The main collection will be available in March 2020.
Ortiz’s exclusive designs are sold for upwards of $500 at sites like Net-A-Porter, Sacks Fifth Avenue and Bergdorf Goodman to name a few so the H&M collection is a bargain that you must not miss. Every Emprendedora has to have one staple colorful dress in her wardrobe and this looks like a great option.
The pre-drop comprises a capsule wardrobe of four styles that are synonymous with Johanna Ortiz’s flirtatious-yet-effortless aesthetic: the tunic dress, the wrap dress, the mini dress and the tiered floor-length style. Four exotic floral prints from Ortiz’s archive – “Wild Roses”, “Orchid Paradise,” “Cacatua” and “Coquelicots” – featured in vibrant new colourways of warm yellow, dusty pink, forest green printed and coral-infused dark brown, and are reinvented for a new audience with fabulous ruffles and rippling cuff and hem details. How to wear them now? Ortiz suggests pairing with minimal sandals, lavish earrings, beach hair and a strawbag or why not a Colombian mochila (a brightly coloured, locally made woven bag).
“The prints all come from my obsession with the flowers, the palm trees and the beautiful colours I am blessed to see out the window when I wake up at home in Cali, in my native Colombia. The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration,” said Johanna Ortiz, designer and CEO.
To read a inteview with Johanna Ortiz and to learn more about the Johanna Ortiz x H&M collaboration please visit H&M Magazine.