LOS TWEENS & TEENS PARTNERS WITH FORD TO DONATE SAFE DRIVING ZONE KITS TO FLORIDA SCHOOLS
Los Tweens & Teens (www.lostweens.com), the bilingual e-magazine for the years after kindergarten and before college, and Ford Motor Company partnered for a second consecutive year to donate safe driving kits to over 70 schools in Florida for their safety campaign “Ford Safe Driving Zone: Zona de Conducir Seguro.”
According to the Florida Highway Safety and Motor Vehicles (FLHSMV), in 2013 distracted driving was the cause of 39,000 crashes in Florida resulting in 201 deaths and 33,000 injuries. The “Ford Safe Driving Zone: Zona de Conducir Seguro” campaign, now in its third consecutive year, seeks to emphasize the importance of keeping our hands on the wheel and our eyes on the road at all times and will be implemented in school zones across Florida.
Based in Miami Los Tweens & Teens are engaging their online community in Florida by encouraging them to nominate their school to receive safety equipment that helps improve the schools’ safety, details are on the blog.
The partnership aims to create a greater conscienceness among drivers, especially teenagers, about what constitutes as distracted driving and how it affects everyone on and off the road.
A big misconception regarding distracted driving is that it doesn’t go beyond cellphone usage; however, as FLHSMV states, distracted driving is “any activity that takes the driver’s attention away from the task of driving”. This includes eating, applying makeup, and even playing with the radio.