Roya Sullivan gives us a sneak peek at the 2019 Macy’s Holiday Windows

Roya Sullivan gives us a sneak peek at the 2019 Macy’s Holiday Windows

On Thursday, Nov. 21 at 6 p.m., this year’s iconic Macy’s Herald Square Holiday Windows will be unveiled at the retailer’s 34th Street flagship. Visitors of all ages from around the world will be able to see, interact, and enjoy all six enchanting windows on Broadway, titled Believe in the Wonder.

Respected designer and Macy’s National Director of Window Presentation, Roya Sullivan, conceptualized and created the 2019 Holiday windows and today Alma Emprendedora Magazine has everything behind the preparations.

Materials such as lacquer, chromed parts, LED lights, and 3D objects fill the famous windows, have been used to create the spectacular visuals for eyes to wander throughout the exhibition.

“This year’s windows take us on a journey with our main character “Santa Girl.”  Through her, we’re charmed by the power of magical thinking and we’re reminded that we all have Santa’s spirit in our hearts,” said Sullivan.

The theme is brought to life by combining modern technological and interactive elements with old school artistry; forming a unique connection that results in an original and imaginative display.

Window One: Santa Girl

The story begins in bustling New York City on a cool November day. It’s the morning of the Macy’s Thanksgiving Day Parade® and Santa Girl is watching from the inside of her bedroom. As she watches The Parade, she starts to daydream and thinks quietly to herself, “I wish I were Santa.”

Window Two: The holiday lights up Broadway Plaza

With thoughts of St. Nick and the spirit of Christmas running through Santa Girl’s imagination, a window dedicated to the celebration of the holiday lights up Broadway Plaza. Layers of neon and illuminations are charmed into the story. A jolly Santa is intertwining with the large, colorful Christmas tree that is front and center.

Window Three: Willow the Golden Retriever

Santa Girl is not the only one dreaming of Christmas. Willow the Golden Retriever dreams up a thought bubble while in her fabulous pink dog house, decorated with velvet and neon colored lights. Willow is feeling sleepy from playing with Santa Girl and also imagining a world where she is St. Nick. Willow’s dog house features an official countdown to Christmas.

Window Four: Gifts

Santa has finally arrived to Santa Girl’s house and the sleigh-truck is filled with beautifully wrapped gifts waiting to be delivered. Santa’s truck is state-of-the-art with robotic arms and sprinkled LED lights to brighten the road while traveling. Santa Girl can be seen waiting through the window with her red suit to welcome Mr. Claus into her home.

Window Five: Invitation to Interact

Santa is ready to spread good cheer and gifts throughout the neighborhood. Window revelers are invited to interact with Santa by navigating a vehicle traveling on a road filled with presents. Each time the truck touches a gift, they will burst with luminosities.

Window Six: Santa is in all of our hearts

In the spirit of the holidays, Santa Girl has inspired all to be like Santa. Window revelers can picture themselves as Santa by smiling and taking a photo in the interactive kaleidoscope window. This serves as a reminder that Santa is in all of our hearts.

In addition to the six Broadway windows, Macy’s will also display scenes from Christmas classic Yes, Virginia… in the 34th Street windows. The 7th Avenue windows will celebrate the 2019 Holiday Barbie™ adorned with an elegant gown with red and white holiday print and silvery sparkle detail.

Additionally, Macy’s Downtown Brooklyn will unveil its holiday windows on Tuesday, November 26th for the first time since undergoing renovations in 2016. The three Believe in the Wonder windows located on Fulton Street will be centered on the joy of sharing holiday season festivities with those we love. Generations of visitors will find variations of their own holiday traditions mirrored in the windows; each featuring a cast of enchanting characters sharing the spirit of the season in the Big Apple.

Installation of the Christmas windows takes 21 days and nights. Macy’s Holiday Windows will be open for viewing through Jan. 1, 2020.

For more information on Macy’s Herald Square window unveiling, visit