The Second Hispanic Leadership Summit sets actionable goals for success in 2020
The second National Hispanic Leadership Summitconcluded last week at the iconic United Nations Headquarters in New York City and closed the year 2019 giving hope for advancement within the Hispanic community in the US. This magnificent, unique and action oriented event attracted more than 500 world leaders from the business, media, marketing and policy sectors that are committed to be agents of change for their community.
Created by We Are All Human Foundation (WAAH) and under the leadership of an extraordinary woman, Claudia Romo Edelman, the event acted as the culmination of important regional summits and international events gear towards unifying and empowering the Hispanic community utilizing the collective work and knowledge of its delegates. This year’s goal was to report on findings and discuss the strategy for the Vision 2020 in the categories of education, financial empowerment and perception change.
The last invisible generation
Romo Edelman asked everyone in the audience to work towards changing the narrative of stories to better represent the community in main stream media. A powerful strategy for the future of Hispanics as we kick-of 2020.
“We must be the last generation that will ever face being invisible and not heard, not seen, not valued. We are the ones who have to open the door, so that our children can be the first generation of Hispanic stars, fully valued, fully paid, fully respected and recognized. The time has come. We’re ready to shine,”said Claudia Romo Edelman, founder of the We Are All Human Foundation.
Focusing on the top issues, opportunities and recommended actions for each area, the 2019 summit was devoted to presenting an overview of Hispanics in America, covering relevant topics such as the importance of inclusion and diversity in the workplace, the perspective of the future workforce, the best practices and the impact of culture on the perception of the Hispanic community and the Hispanic identity.
Shift your mentality, tech is for you
Technology among Hispanics was another powerful subject covered at this year’s summit with a panel full of advocates for advancement in the sector. Moderated by Judit Arenas, Senior Director at APCO Worldwide, the panelists presented strong ideas and statistics to explore how we can increase the representation of Latinos in technology among other crucial topics.
“Tech is for you, no matter what profession you’re in,” said Maria Cuba, Experiences Diversity and Inclusion Lead at Airbnb, who received a standing ovation when she told the delegates that we, as community leaders, “need to extend a hand to others.” “We need to shift our mentalities, be in the right rooms and direct the conversation,” Cuba added as she passionately explained that unity and a spirit of camaraderie is no longer an option but a need to produce change for Hispanics in tech or any other sector.
Dignity, Wealth and Continuing Education
As the Hispanic community continues to advance towards unification, learning the best practices from other groups is crucial. Rev. Jesse Jacksonwas there to share his experience and wisdom with the delegates. But when asked his views about creation of wealth, he was very clear that “If you have dignity you get wealth.” A valuable lesson indeed.
In a panel that discussed ideas about the future of America’s workforce were two Hispanic young professionals and two very well known experienced executives. On one side, Umran Beba, SVP Chief Global Diversity and Engagement Officer at PepsiCo, and Dr. Juan Andrade, Jr., President & Co-Founder of USHLI. Representing millennials, both foreign born and born in the US, were Karla Futch, CAO Strategy Team Associate at Goldman Sachs and Laura Corrales Barrios, Sustainability Officer at Delmar International.
Education is an important issue that could drive big change for the future of American’s workforce in general. But specifically, “continuing education is needed for Millennial Hispanic Immigrants,” said Laura Corrales Barrios.
A Hispanic Star is born
During the event, We Are All Human Foundation, in partnership with Greyand a number of Hispanic leaders and allies, shared a campaign proposal and execution plan to rebrand and remarket Hispanics in America. A powerful session to explain the Hispanic Star campaignwas open to include the delegate’s feedback, comments and ways for all to get involved. In a visionary and highly productive open board style discussion approach, the summit’s leaders kicked off the conversation to ensure success for the future of the campaign.
A Hispanic Promise pledge to hire, promote, retain and celebrate Hispanics
The event also held a signing ceremony dedicated to the Hispanic Promise, the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace, highlighting the importance of creating inclusive workplace environments. The pledge, which was launched at the World Economic Forum in 2019, has obtained more than 130 signatories including AT&T, Berkshire Bank, Condé Nast, Ernst & Young, IKEA, Nielsen and Siemens. Some of the companies that joined the pledge during the summit are Airbnb, Bristol-Myers Squibb, Lyft, Medtronic, and Qualcomm.
In addition to Claudia Romo Edelman, the event was co-hosted by Dr. Juan Andrade, President & Co-Founder of USHLI; Henry Cisneros, Principal at Siebert Cisneros Shank & Co., L.L.C.; Janet Murguía, President & CEO of UnidosUS; Mauricio Gutierrez, CEO of NRG; David Kenny, CEO of Nielsen; Maria Rios, CEO of Nation Waste, Inc.; Tracey Skeans, Chief Transformation and People Officer at Yum! Brands.
To view a recap of the Hispanic Leadership Summit and follow We Are All Human Foundation’s journey to unifying Hispanics visit their website.